Ever wondered what the difference between augmented and virtual reality is? Augmented Reality, as is alluded to in the name, enhances and adds onto what we are able to perceive with our eyes in open space or through a lens. This addition is generally in the form of a digitally generated and spatially optimised object.
Virtual Reality, on the other hand, is a fully integrated immersion within an entirely digitally generated space. Think Matrix! So what exactly are the potential benefits to your business via the use of augmented and virtual reality?
For example, drastically reduce the costs of sampling or eliminate the logistics costs of bringing products or showcasing stations to potential clients.
Reach & Efficiency
Take your audience on a journey, no matter where they are in the world. Forego on the heavy investment required by you or your clients in order to demonstrate a product or service.
In a world inundated with generic advertising, standing out can be a challenge. Create engaging experiences with the use of augmented reality and show your clients why you should be considered their destination of choice.
Offer your potential clients the opportunity to play with your products in the spaces they intend to use them.
In Depth Analytics
Through analysis of your client’s movements within a virtual space, or usage and placement of products within an augmented environment, you get the opportunity to assess their behavior and better understand their needs.